
B to B to C
Editorials, UncategorizedB to B to C is a story of communication. The language is supposed to be different depending on whether you are speaking to a professional or a client. In the past, the communication channels were very distinct, but today, it is no longer very…

High-end plant-based
EditorialsDuring the presentation of the Garden 2024 Consumer Guide in Orléans, the professionals present discussed the notion of High-end plant-based. And to tell the truth, this notion is not very clear! Is a high-end plant more expensive? Is it the…
