Les éditos de Roland - Roland Motte Jardin

B to B to C

Editorials

B to B to C is a story of communication. The language is supposed to be different depending on whether you are speaking to a professional or a client. In the past, the communication channels were very distinct, but today, it is no longer very…

High-end plant-based

Editorials

#October

During the presentation of the Garden 2024 Consumer Guide in Orléans, the professionals present discussed the notion of High-end plant-based. And to tell the truth, this notion is not very clear! Is a high-end plant more expensive? Is it the…

Travel travel!

Editorials

#November

Travel, travel Flight in the heights Above the capitals Fatal ideas Look at the ocean... Perhaps you remember the lyrics of the Desireless song from 1989? No, well too bad! We're still going to go on a trip! Travel Travel Don’t worry,…

Fall plantings

Editorials

#November

Every year we come back! Fall plantings are in autumn! But for the amateur gardener who no longer really has the required knowledge, planting is done when the weather is nice outside and when he is tempted by a flower or a beautiful plant. And…

Christmas department

Editorials

#November

Once ‘All Saints Day’ has passed, the Christmas department takes over in garden sales points. And this year, with inflation, will customers celebrate Christmas as usual? With a little less money, will consumers avoid the Christmas depertment?…

The Plant Show???

Editorials

#December

The Plant Show? It is not the name of Paysalia but we could have called it that as the participation of plant sellers was so important. Listening to the regulars, we have never seen so many plants in the aisles of the Lyon salon! The plant…

Pet plant!

Editorials

#December

Like the pet, the pet plant is starting to make its way into homes. It’s still the same plant, but its image is changing among the general public. The consequences will be interesting for the garden trade! Pet plant Plants are the unloved…

Hedges

Editorials

#January

The hedges seem to gradually disappear from the landscape. Blame it on the mechanization of agriculture. But in recent years, it has become fashionable to go back... Are we going to once again develop a “hedge plants” section like in the…

New year !

Editorials

#January

Very happy new year 2024 to everyone. In addition to the good news that is sure to arrive, we all hope that this new year will be that of plants, gardens, mowers, trees, pet stores, margins, profits, customer traffic … We can dream ? New…

Artificial writing?

Editorials

#January

#artificialintelligence #writing #garden #rayonjardin #garden center #landscape #writer #journalistjardin For several years, researchers have been working on the development of Artificial Intelligence. The artificial writing is ready. Are you…